Research reveals when people are most likely to hit the slopes for the first time

It has been revealed that 34% of respondent’s first ever skiing/ snowboarding trip was on a school trip, which is higher than any other entrance group to hitting the slopes. SkiBound posed the question via a survey* that went to 2,000 British adults in November 2011. School trips are the gateway to skiing for the largest portion of skiers but particularly for males, people outside of London and those from lower socio-economic groups.

Mark Bush, Managing Director of SkiBound, made the following comment: “It’s very encouraging to see that taking a school ski trip is the preferred chosen route to skiing. This research adds to the growing wealth of evidence demonstrating the value of learning outside the classroom in improving ski awareness and motivating children to become lifelong learners. The overwhelming benefits of getting children out and about far outweigh the perceived barriers that can include concerns over safety, which we take very seriously. SkiBound offers practical solutions to help teachers integrate learning outside the classroom on the slopes.”

For further information about SkiBound school ski trips, please call Tel: 01273 244 570, Email: info@skibound.co.uk, or visit the website at: www.skibound.co.uk

*This research was carried out by SkiBound through YouGov PLC.